Michigan World Trade Week is a celebration of international trade and business growth for Michigan.

For 35 years area businesses and community leaders have worked together to:

  • Share international business knowledge and resources at the annual business conference and key networking events scheduled throughout the week.
  • Highlight the link between international trade and Michigan’s economic well-being.
  • Recognize the contributions of international trade to job creation in Michigan.
  • Commend companies succeeding in global markets.
  • Support the annual proclamation issued by the President of the United States declaring World Trade Week in May.


  • Welcoming Remarks, Sonja Johnson, Executive Director, GVSU’s Van Andel Global Trade Center
  • Keynote Presentation, “Gordon Food Service Journey of International Sales,” Jeff White, Executive Vice President, North American Sales, Gordon Food Service
  • Networking Break and Live Q&A, “China & Global Trade: Responding to Tariff Dodging and Enforcing a Level Playing Field,” Jacob Koerning, Principal, Miller Canfield
  • Breakout Sessions, “Cyber Protection” and “Weathering the Perfect Storm”
  • Networking Break and Live Q&A, “Using Digital Sales Strategy to Increase Sales (eCommerce & Social Media),” Andrew Lawlor, Online Business Development Manager, IBT
  • Panel Discussion, “Global Sales Best Practices,” moderated by Kendra Kuo, Direct, U.S. Commercial Service – Grand Rapids; panelists Dave Siebert, Vice President, International Sales, The Oneida Group; Mitch Ermatinger, Founder, Speciation Artisan Ales; Dave Segerlind, Export Sales Representative, Deveraux Sawmill
  • Closing Remarks, World Trade Week Planning Committee Chair

Registration Fee


Organized by the U.S. Commercial Service and Grand Valley State University’s Van Andel Global Trade Center.

Click here to register and for more information.