Michigan World Trade Week is a celebration of international trade and business growth for Michigan.

For 35 years area businesses and community leaders have worked together to:

  • Share international business knowledge and resources at the annual business conference and key networking events scheduled throughout the week.
  • Highlight the link between international trade and Michigan’s economic well-being.
  • Recognize the contributions of international trade to job creation in Michigan.
  • Commend companies succeeding in global markets.
  • Support the annual proclamation issued by the President of the United States declaring World Trade Week in May.

Agenda

  • Welcoming Remarks, Sonja Johnson, Executive Director, GVSU’s Van Andel Global Trade Center
  • Keynote Presentation, “Gordon Food Service Journey of International Sales,” Jeff White, Executive Vice President, North American Sales, Gordon Food Service
  • Networking Break and Live Q&A, “China & Global Trade: Responding to Tariff Dodging and Enforcing a Level Playing Field,” Jacob Koerning, Principal, Miller Canfield
  • Breakout Sessions, “Cyber Protection” and “Weathering the Perfect Storm”
  • Networking Break and Live Q&A, “Using Digital Sales Strategy to Increase Sales (eCommerce & Social Media),” Andrew Lawlor, Online Business Development Manager, IBT
  • Panel Discussion, “Global Sales Best Practices,” moderated by Kendra Kuo, Direct, U.S. Commercial Service – Grand Rapids; panelists Dave Siebert, Vice President, International Sales, The Oneida Group; Mitch Ermatinger, Founder, Speciation Artisan Ales; Dave Segerlind, Export Sales Representative, Deveraux Sawmill
  • Closing Remarks, World Trade Week Planning Committee Chair

Registration Fee

$75

Organized by the U.S. Commercial Service and Grand Valley State University’s Van Andel Global Trade Center.

Click here to register and for more information.