Exporting Michigan Made: Designed, Engineered & Grown

Event Information

Van Andel Global Trade Center, Grand Valley State University

L. William Seidman Center, 50 Front Ave. SW, Grand Rapids, Michigan

Wednesday, May 1, 2024, 12:00 pm - 4:30 pm EDT

38th Michigan World Trade Week Business Conference

The keynote speaker, Melanie LaPerriere, President/CEO of Cherry Central, will share how the cooperative, comprised of hundreds of dedicated farmers and processors, has successfully sold around the globe.

This half-day in-person conference offers an executive luncheon, breakout sessions, networking, and a VIP reception.

Export Michigan Made: Designed, Engineered & Grown is organized by the U.S. Commercial Service Grand Rapids Office together with the Van Andel Global Trade Center.


  • 11:30 am — Registration and Networking

  • 12:00 pm — Luncheon
  • 12:30 pm — Introductions
  • 12:45 pm — Featured Luncheon Presenter Melanie LaPerriere, President/CEO, Cherry Central
  • 1:30 pm — Networking Break
  • 1:50 pm — Breakout Session 1
    • The AI Revolution in Global Business: How to Stay Ahead
    • Export 101 - Developing a Successful Export Sales Strategy
    • EU Sustainability Requirements/Regulations
  • 2:35 pm — Networking Break
  • 2:55 pm — Breakout Session 2
    • Taking it to the People: Training and Integrating Export Compliance Practices
    • Export Tools - Advanced Track
    • Duty Drawback and Foreign Trade Zone Programs
    • Currency Market Outlook and Risk Management Implications for Corporates
  • 3:45 pm — Breakout Session 3
    • The AI Revolution in Global Business: How to Stay Ahead
    • Incorporating Logistics Considerations into International Sales Contracts
    • Corporate Espionage: What Every Exporter Needs to be Aware Of
  • 4:30 pm - 6:30 pm — Networking Reception

Registration Fee

  • Standard Rate: $215
  • Early-Bird Rate (until March 29): $115

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