About 95% of consumers and 84% of spending power reside outside the U.S.

. . .

“About 95% of consumers and 84% of spending power resides outside the U.S. As the middle class grows around the world, an increasing share of spending power will be outside the U.S. The majority of the SMEs who do export are reactive or passive exporters rather than strategic exporters.”

Source: Metropolitan Milwaukee Association of Commerce’s World Trade Association.